/* AdWorthy INC — Performance Ads & Conversion Optimization */

:root {
  --bg:         #08080d;
  --surface:    #111118;
  --surface-2:  #1a1a24;
  --border:     rgba(255, 255, 255, 0.07);
  --text:       #f0f0f5;
  --muted:      #8b8b9e;
  --primary:    #7c5cfc;
  --primary-lt: #9d85fd;
  --accent:     #ff5c7a;
  --accent-lt:  #ff8fa3;
  --gradient:   linear-gradient(135deg, #7c5cfc 0%, #ff5c7a 100%);
  --font-serif: 'Fraunces', Georgia, serif;
  --font-sans:  'Plus Jakarta Sans', system-ui, sans-serif;
  --radius:     14px;
  --radius-lg:  22px;
  --shadow:     0 28px 70px rgba(0, 0, 0, 0.5);
  --ease:       0.32s cubic-bezier(0.4, 0, 0.2, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-sans);
  background: var(--bg);
  color: var(--text);
  line-height: 1.7;
  overflow-x: hidden;
}

img { display: block; width: 100%; height: 100%; object-fit: cover; }
a { color: inherit; text-decoration: none; }

.container { width: min(1180px, 92vw); margin-inline: auto; }

h1, h2, h3, h4 { font-family: var(--font-serif); font-weight: 600; line-height: 1.15; letter-spacing: -0.02em; }
h1 { font-size: clamp(2.6rem, 5.5vw, 4.5rem); }
h2 { font-size: clamp(2rem, 3.8vw, 3rem); }
h3 { font-size: clamp(1.3rem, 2.2vw, 1.75rem); }

em { font-style: italic; background: var(--gradient); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; }

.section { padding: clamp(4rem, 8vw, 7rem) 0; }
.section-sm { padding: 2.5rem 0; }

.label {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--primary-lt);
  margin-bottom: 0.9rem;
}

.label.light { color: rgba(255,255,255,0.6); }

.section-title { margin-bottom: 3rem; }
.section-title.centered { text-align: center; max-width: 620px; margin-inline: auto; margin-bottom: 3.5rem; }
.section-title p { color: var(--muted); margin-top: 0.9rem; font-size: 1.05rem; }

.lead { font-size: 1.12rem; color: var(--text); margin-bottom: 1rem; }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.8rem;
  border-radius: 999px;
  font-family: var(--font-sans);
  font-size: 0.875rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  border: none;
  cursor: pointer;
  transition: var(--ease);
}

.btn-primary {
  background: var(--gradient);
  color: #fff;
  box-shadow: 0 4px 24px rgba(124, 92, 252, 0.35);
}
.btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 32px rgba(124, 92, 252, 0.45);
}

.btn-outline {
  background: rgba(255,255,255,0.06);
  color: var(--text);
  border: 1px solid rgba(255,255,255,0.15);
  backdrop-filter: blur(8px);
}
.btn-outline:hover { background: rgba(255,255,255,0.1); transform: translateY(-2px); }

.btn-lg { padding: 1rem 2.2rem; font-size: 0.95rem; }
.btn-full { width: 100%; }

.link-arrow {
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--primary-lt);
  transition: color var(--ease);
}
.link-arrow:hover { color: var(--accent-lt); }

/* Header */
.header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 1000;
  padding: 1.1rem 0;
  transition: var(--ease);
}

.header.scrolled {
  background: rgba(8, 8, 13, 0.9);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--border);
  padding: 0.75rem 0;
}

.nav { display: flex; align-items: center; justify-content: space-between; }

.brand { display: flex; align-items: center; gap: 0.7rem; }

.brand-mark {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 40px; height: 40px;
  background: var(--gradient);
  color: #fff;
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 0.85rem;
  border-radius: 10px;
}

.brand-name {
  font-family: var(--font-serif);
  font-size: 1.3rem;
  font-weight: 600;
}

.brand-inc {
  font-size: 0.7rem;
  font-weight: 400;
  color: var(--muted);
  letter-spacing: 0.08em;
}

.nav-menu {
  display: flex;
  align-items: center;
  gap: 2rem;
  list-style: none;
}

.nav-menu a {
  font-size: 0.875rem;
  font-weight: 500;
  color: rgba(255,255,255,0.7);
  transition: color var(--ease);
}
.nav-menu a:hover { color: #fff; }

.btn-nav {
  background: var(--gradient) !important;
  color: #fff !important;
  padding: 0.55rem 1.3rem !important;
  border-radius: 999px;
  font-weight: 600 !important;
}

.menu-btn {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}
.menu-btn span {
  display: block;
  width: 24px; height: 2px;
  background: var(--text);
  transition: var(--ease);
}

/* Hero */
.hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  overflow: hidden;
}

.hero-bg { position: absolute; inset: 0; }
.hero-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(105deg, rgba(8,8,13,0.92) 0%, rgba(8,8,13,0.7) 45%, rgba(8,8,13,0.55) 100%);
}

.hero-body {
  position: relative;
  z-index: 2;
  padding-top: 7rem;
  padding-bottom: 4rem;
  max-width: 720px;
}

.hero-desc {
  font-size: clamp(1rem, 2vw, 1.12rem);
  color: rgba(255,255,255,0.68);
  margin: 1.4rem 0 2.2rem;
  line-height: 1.8;
  max-width: 560px;
}

.hero-btns { display: flex; flex-wrap: wrap; gap: 1rem; margin-bottom: 3rem; }

.hero-stats {
  display: flex;
  gap: clamp(1.5rem, 4vw, 3rem);
  padding-top: 2.2rem;
  border-top: 1px solid rgba(255,255,255,0.1);
}

.stat strong {
  display: block;
  font-family: var(--font-serif);
  font-size: 2rem;
  font-weight: 700;
  background: var(--gradient);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
  line-height: 1;
  margin-bottom: 0.35rem;
}

.stat span { font-size: 0.78rem; color: rgba(255,255,255,0.5); }

.hero-scroll {
  position: absolute;
  bottom: 2rem;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.6rem;
  z-index: 2;
}

.hero-scroll span {
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.35);
}

.scroll-bar {
  width: 1px;
  height: 40px;
  background: linear-gradient(to bottom, var(--primary), transparent);
  animation: pulse 2s ease infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 0.4; }
  50% { opacity: 1; }
}

/* Logos */
.logos { border-bottom: 1px solid var(--border); }

.logos-label {
  text-align: center;
  font-size: 0.78rem;
  color: var(--muted);
  letter-spacing: 0.04em;
  margin-bottom: 1.5rem;
}

.logo-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: clamp(1.5rem, 4vw, 3.5rem);
}

.logo-row span {
  font-family: var(--font-serif);
  font-size: 1.1rem;
  font-weight: 600;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.02em;
}

/* About */
.about-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.about-media { position: relative; }

.about-photo-lg {
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/5;
  box-shadow: var(--shadow);
}

.about-photo-sm {
  position: absolute;
  bottom: -1.5rem;
  right: -1.5rem;
  width: 52%;
  aspect-ratio: 1;
  border-radius: var(--radius);
  overflow: hidden;
  border: 4px solid var(--bg);
  box-shadow: var(--shadow);
}

.about-chip {
  position: absolute;
  top: 1.5rem;
  left: -1.2rem;
  background: var(--surface-2);
  border: 1px solid var(--border);
  padding: 1rem 1.3rem;
  border-radius: var(--radius);
  backdrop-filter: blur(12px);
}

.about-chip strong {
  display: block;
  font-family: var(--font-serif);
  font-size: 1.6rem;
  background: var(--gradient);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}

.about-chip span { font-size: 0.78rem; color: var(--muted); }

.about-content h2 { margin-bottom: 1.2rem; }
.about-content p { color: var(--muted); margin-bottom: 0.9rem; }

.check-list {
  list-style: none;
  margin-top: 1.8rem;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}

.check-list li {
  font-size: 0.92rem;
  font-weight: 500;
  padding-left: 1.6rem;
  position: relative;
}

.check-list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--primary-lt);
  font-weight: 700;
}

/* Services */
.services { background: var(--surface); }

.service-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3.5rem;
  align-items: center;
  margin-bottom: 4.5rem;
}

.service-row:last-child { margin-bottom: 0; }
.service-row.reverse { direction: rtl; }
.service-row.reverse > * { direction: ltr; }

.service-visual {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/3;
  box-shadow: var(--shadow);
}

.service-tag {
  position: absolute;
  top: 1.2rem;
  left: 1.2rem;
  font-family: var(--font-serif);
  font-size: 2.8rem;
  font-weight: 700;
  color: rgba(255,255,255,0.2);
  line-height: 1;
}

.service-copy h3 { margin-bottom: 0.9rem; }
.service-copy > p { color: var(--muted); margin-bottom: 1.4rem; }

.service-copy ul {
  list-style: none;
  margin-bottom: 1.5rem;
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
}

.service-copy ul li {
  font-size: 0.88rem;
  color: var(--muted);
  padding-left: 1.1rem;
  position: relative;
}

.service-copy ul li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.55em;
  width: 5px; height: 5px;
  background: var(--accent);
  border-radius: 50%;
}

/* Results */
.results { position: relative; overflow: hidden; }

.results-bg { position: absolute; inset: 0; }
.results-overlay {
  position: absolute;
  inset: 0;
  background: rgba(8, 8, 13, 0.88);
}

.results-content { position: relative; z-index: 2; }

.metrics-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
}

.metric-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius);
  padding: 2rem 1.5rem;
  backdrop-filter: blur(10px);
  transition: var(--ease);
}

.metric-card:hover {
  border-color: rgba(124, 92, 252, 0.35);
  transform: translateY(-4px);
}

.metric-card strong {
  display: block;
  font-family: var(--font-serif);
  font-size: 2.8rem;
  font-weight: 700;
  background: var(--gradient);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
  line-height: 1;
  margin-bottom: 0.75rem;
}

.metric-card span {
  font-size: 0.85rem;
  color: rgba(255,255,255,0.55);
  line-height: 1.55;
}

/* Process */
.steps {
  display: flex;
  align-items: flex-start;
  justify-content: center;
}

.step {
  flex: 1;
  max-width: 230px;
  text-align: center;
  padding: 0 1rem;
}

.step-num {
  width: 56px; height: 56px;
  margin: 0 auto 1.1rem;
  border-radius: 50%;
  background: var(--gradient);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-serif);
  font-size: 1.1rem;
  font-weight: 700;
  color: #fff;
}

.step h4 {
  font-family: var(--font-sans);
  font-size: 0.95rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
}

.step p { font-size: 0.85rem; color: var(--muted); line-height: 1.6; }

.step-line {
  flex: 0 0 50px;
  height: 2px;
  margin-top: 28px;
  background: linear-gradient(to right, var(--primary), rgba(124,92,252,0.15));
}

/* Cases */
.cases-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-template-rows: auto auto;
  gap: 1.2rem;
}

.case-card {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/3;
  cursor: pointer;
}

.case-card.large {
  grid-row: span 2;
  aspect-ratio: auto;
}

.case-card img { transition: transform 0.55s ease; }
.case-card:hover img { transform: scale(1.05); }

.case-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(8,8,13,0.92) 0%, rgba(8,8,13,0.15) 55%);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 1.5rem;
}

.case-tag {
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  background: var(--gradient);
  color: #fff;
  padding: 0.28rem 0.7rem;
  border-radius: 999px;
  margin-bottom: 0.6rem;
  width: fit-content;
}

.case-overlay h3 { font-size: 1.15rem; margin-bottom: 0.3rem; }
.case-overlay p { font-size: 0.82rem; color: rgba(255,255,255,0.6); }

/* Platform */
.platform { background: var(--surface); }

.platform-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3.5rem;
  align-items: center;
}

.platform-text h2 { margin-bottom: 1rem; }
.platform-text > p { color: var(--muted); margin-bottom: 1.8rem; }

.tool-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
}

.tool-tags span {
  font-size: 0.78rem;
  font-weight: 600;
  padding: 0.45rem 0.9rem;
  background: var(--surface-2);
  border: 1px solid var(--border);
  border-radius: 999px;
  color: rgba(255,255,255,0.7);
}

.platform-visual {
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/3;
  box-shadow: var(--shadow);
}

/* Testimonials */
.quotes-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.quote {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 2rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transition: var(--ease);
}

.quote:hover { border-color: rgba(124,92,252,0.25); transform: translateY(-3px); }

.quote.featured {
  background: linear-gradient(145deg, rgba(124,92,252,0.12), rgba(255,92,122,0.08));
  border-color: rgba(124,92,252,0.25);
}

.quote p {
  font-family: var(--font-serif);
  font-size: 1.08rem;
  font-style: italic;
  line-height: 1.65;
  margin-bottom: 1.4rem;
}

.quote footer strong {
  display: block;
  font-family: var(--font-sans);
  font-size: 0.88rem;
  font-weight: 600;
  font-style: normal;
}

.quote footer span { font-size: 0.78rem; color: var(--muted); }

/* CTA Band */
.cta-band {
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 3.5rem 0;
}

.cta-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.cta-inner h2 { font-size: clamp(1.5rem, 3vw, 2rem); margin-bottom: 0.4rem; }
.cta-inner p { color: var(--muted); max-width: 480px; }

/* Contact */
.contact-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: start;
}

.contact-info h2 { margin-bottom: 0.9rem; }
.contact-info > p { color: var(--muted); margin-bottom: 2.2rem; }

.contact-blocks { display: flex; flex-direction: column; gap: 1.6rem; }

.contact-block {
  display: flex;
  gap: 1rem;
  align-items: flex-start;
}

.contact-block svg {
  width: 20px; height: 20px;
  color: var(--primary-lt);
  flex-shrink: 0;
  margin-top: 0.15rem;
}

.contact-block strong {
  display: block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 0.25rem;
}

.contact-block p { font-size: 0.92rem; color: var(--muted); line-height: 1.6; }

.contact-form {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 2.2rem;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.field { margin-bottom: 1.1rem; }

.field label {
  display: block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.45rem;
}

.field input,
.field select,
.field textarea {
  width: 100%;
  padding: 0.8rem 1rem;
  background: var(--surface-2);
  border: 1px solid var(--border);
  border-radius: 10px;
  color: var(--text);
  font-family: var(--font-sans);
  font-size: 0.92rem;
  outline: none;
  transition: border-color var(--ease);
}

.field input:focus,
.field select:focus,
.field textarea:focus { border-color: var(--primary); }

.field select { cursor: pointer; }
.field textarea { resize: vertical; min-height: 110px; }

/* Footer */
.footer {
  background: var(--surface);
  border-top: 1px solid var(--border);
  padding-top: 3.5rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 2rem;
  padding-bottom: 2.5rem;
}

.footer-brand p {
  margin-top: 1rem;
  font-size: 0.88rem;
  color: var(--muted);
  max-width: 280px;
  line-height: 1.65;
}

.footer-col h5 {
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}

.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 0.5rem; }

.footer-col a {
  font-size: 0.85rem;
  color: var(--muted);
  transition: color var(--ease);
}
.footer-col a:hover { color: var(--primary-lt); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  padding: 1.4rem 0;
  border-top: 1px solid var(--border);
}

.footer-bottom p { font-size: 0.78rem; color: var(--muted); }

/* Reveal */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}
.reveal.visible { opacity: 1; transform: translateY(0); }

/* Responsive */
@media (max-width: 1024px) {
  .metrics-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 768px) {
  .menu-btn { display: flex; }

  .nav-menu {
    position: fixed;
    top: 0; right: -100%;
    width: min(300px, 85vw);
    height: 100vh;
    background: var(--surface);
    flex-direction: column;
    align-items: flex-start;
    padding: 5rem 2rem 2rem;
    gap: 1.4rem;
    transition: right var(--ease);
    border-left: 1px solid var(--border);
  }

  .nav-menu.open { right: 0; }

  .about-layout,
  .service-row,
  .service-row.reverse,
  .platform-layout,
  .contact-layout {
    grid-template-columns: 1fr;
  }

  .service-row.reverse { direction: ltr; }
  .about-photo-sm { right: 0; width: 48%; }

  .hero-stats { flex-direction: column; gap: 1.2rem; }

  .steps { flex-direction: column; align-items: center; gap: 1.8rem; }
  .step-line {
    width: 2px; height: 36px; flex: none; margin-top: 0;
    background: linear-gradient(to bottom, var(--primary), rgba(124,92,252,0.15));
  }

  .cases-grid { grid-template-columns: 1fr; }
  .case-card.large { grid-row: span 1; aspect-ratio: 4/3; }

  .quotes-grid { grid-template-columns: 1fr; }
  .cta-inner { flex-direction: column; text-align: center; }
  .form-row { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; gap: 0.4rem; text-align: center; }
}